Friday, November 13, 2009

The Joys of "Visual Marketing" (or making it up as you go along)

Dear Friends:

I've just learned that what we at ArtsEcho Galleria call "let's move everything around and see how it looks" is also called Visual Marketing. We always get comments from you all saying "Oh, you've changed the store!" Yes...it's fun to do it (builds muscles!) and we love to see what looks best where. Well, it turns out that you can spend about $200,000 and get a fancy degree in this. There are even universities that offer PhD's in Visual Marketing.

So here is the ArtsEcho Galleria do-it-yourself version of Visual Marketing with some lovely new items that are in the Galleria (notice how the bags and scarves and pins all match!)


And sitting on the famous pink couch (did I ever tell you that it is the exact same couch that was in the 2005 film "The Producers"? Yes, friends and film trivia buffs, Nathan Lane and Matthew Broderick sat on this couch and 8 men danced on it in the film) is our mannequin Rachel, also VM'd with the Einstein Wall behind her:

So stop on by, enjoy our ad hoc Visual Marketing and all of the lovely things (and people!) who are here at ArtsEcho Galleria, our charming little shop.

Warm regards,
Sandra and the ArtsEcho team, Lil, Crystal, Judy, Ben, Jackie, Arianna, Karina, Dina and Lina.

PS: Speaking of wonderful people, don't forget that tonight at 7pm you can meet the watercolor artist Ben Roman right here at ArtsEcho Galleria in his first solo show "People of WaterColor". You'll also meet some terrific neighbors and other artists who will be here (and you'll get to try my famous homemade smoked salmon/ cilantro dip!)

PPS: Can't think of one, but didn't want to disappoint you...

PPPS: Oh yes! The secret (save 50% on one fabulous item of clothing including our really gorgeous "Classy Cardigans") word is "Hurricane Ida".

PPPPS: We're open M-W 11-7, Th-F 11-8, Sat 10-6 and you can reach us at 201-617-1110

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